Do People in Japan Drink Coffee? All About the ‘Third Wave’

In 2019, over 7.5 million 60 kg bags of coffee were consumed in Japan. Japan is one of the biggest coffee-consuming nations in the world, despite the fact that the amount of home-consumption barely creeps into the global top 50 rankings. Why people drink coffee in Japan, and the reason why canned coffee is soContinue reading “Do People in Japan Drink Coffee? All About the ‘Third Wave’”